Speakers
Dave Swift, “The Marketing Expert”, has over 25 years experience helping small and medium-sized product and service businesses utilize strategy and business planning to focus their efforts and resources for maximum effectiveness, rapid growth, and profit. Dave has extensive strategic and business planning experience, and provides a unique blend of leadership, marketing, financial/analytical skills, and executional excellence.
After getting his undergraduate degree in Political Science from Stanford University and attending Stanford's Graduate School of Business, Dave joined Procter & Gamble. His consumer products experience was broadened at Johnson & Johnson and PepsiCo. As Marketing Director at Frito-Lay Dave commercialized and successfully rolled nationally over 150 new products generating over $1 billion in first year sales. Diversified industry and senior management experience followed as SVP/Chief Marketing Officer of Greyhound Lines, SVP-Consumer Division of WebLink Wireless, and as President of Impact Network. Dave became CEO of Dental Wealth Partners, a dental practice management company offering a broad suite of integrated products and services to dental professionals designed to maximize dental wealth while reducing their stress. Currently, Dave is the founder of DRS Consulting, a strategic marketing consultancy.
Dave has been a featured speaker on marketing at annual industry trade shows such as the Consumer Electronics Show, Food Marketing Institute, Direct Marketing Association, and at the International Marketing Institute. He has guest lectured on strategic marketing at business schools such as Harvard, Duke, Michigan, SMU, and Stanford. Dave has been interviewed on various TV and radio programs, has served on the Board of the Promotional Marketing Association of America, and has a U.S. patent for a promotional device.