Speaker
Vivek is a senior executive with 25+ years experience in brand and product strategy, positioning, messaging, communications, and go-to-market execution. As member of the Global Leadership Team at SAP, he has led Corporate Marketing and Communications Strategy, Brand and Product Messaging, Positioning & Content. SAP is the World’s Largest Provider of Enterprise Application Software. His formal education includes an MBA, a MS, and BS in Engineering. He is an alumnus of Harvard Business School.
He works with leaders and teams in private or venture backed startups, mid-size and large global companies. With a General Manager mindset, combining a deep business and technology background he has created and influenced the development of new markets, strategic agendas and points of view that help differentiate, position, and communicate offerings that have become market leaders in their respective categories.
Vivek writes and speaks on topics of Leadership, Innovation, Personal growth, and organizational effectiveness. He is a contributor to Harvard Business Review, Entrepreneur, Forbes, World Economic Forum, MIT Technology Review, Financial Times, and The Pittsburgh Post-Gazette. He is the co-author of 2 books - "The Pursuit of the Perfect Plant", and "Call Center Simulation and Modeling", and publisher of The Digitalist - an SAP Business Magazine that takes a global look at disruptive ideas shaping the future of business. He is a co-developer of 13 US and Global Patents in technology.